Africa is a continent of entrepreneurs; people with great ideas and a passion for execution. The increase in foreign investment has paved the way for African brands to compete on an international scale and many companies find that although they can produce quickly, given the relative abundance of the required resources, they are unable to get their products to their consumers quickly enough. Logistics is a pertinent problem for the African market as transportation costs can take up to 50% of the retail price of a product. The conspicuous absence of tech driven solutions across board in the logistics sector accounts for the lack of visibility in the transportation of products, higher rate of incidences which amounts to liabilities and a payment structure that causes operational delays.
LogiTrak is a platform which provides effective solutions tailored for logistics in Africa. We match logistics demand with supply by leveraging on technology to connect, track in real time and ensure seamless payments, while providing top notch customer experience at every stage. Our services span across land, air and rail transportation.
We are bridging the gap by using technology as a tool of ease to connect clients who need to move products across Africa with vetted transporters. We provide complete transparency using custom made GPS trackers which clients can monitor in real time. Thus, clients know precisely when their goods will arrive and can effectively plan their deliveries. Our data analytics will determine and offer best-in-market prices to clients, such that we are ensuring financial value and efficiency in logistics for our clients. Our seamless payment structure guarantees a hassle free experience from start to finish.
We consider ourselves successful when we are able to use our technology to consistently offer reliable and affordable logistics solutions in the most efficient manner. We plan to monitor our success with the following key performance indicators:
• Sustained or lower logistics costs for clients on a quarterly basis.
• Quarterly increase in market share for each client, monitored through the number of trips requested.
• Absolute visibility of status and location of consignment, which will be monitored through an automatic form generated if the client indicates that they are unable to determine visibility.
• 70% approval ratings for LogiTrak and the transporters, which will be monitored through separate ratings for both parties which clients are required to submit after every trip and quarterly feedback forms.
• A maximum of 48 hours from the time a client requests a vehicle to the time a vehicle is made available at the required location. This will be monitored through our technology which will automatically generate a report periodically.
• 50% quarterly increase in the number of transporters that sign up on the LogiTrak platform
• 70% retention of transporters who sign up on the LogiTrak platform, monitored through analytics on the number of trips accepted by each transporter and encouraged through the provision of value added services to transporters. At LogiTrak, we believe in investing in our team as much as we invest in our technology and strategy.
